Tuesday, September 4, 2012

The ESRB is marketing violent games to kids, oh noes! (Old Blog Repost)

In the part 2 of the article I posted last night, I mentioned a big misconception/lie, that says that violent games are being marketed to kids... How did this misconception form?

You get idiotic parents complaining when violent games are being shown in stores where kids can see them every now and then, and even lawsuit threats. Part of the lie comes from this, people think that since kids are in stores that sell violent games the industry is marketing them to the kids. But I think a bigger reason is another misconception I see. This one says that the ESRB is legally bound to enforce their ratings at stores, based on various laws passed in states that would fine stores for selling violent games to minors.  The issue is that ESRB is a voluntary rating system, they do not have anything to do with whether the stores enforce the ratings or not. They have absolutely no say in that. But according to the people watching the idiotic media, the laws force them to do so...

The ESRB was formed after congress hearings declared the industry was good enough to police themselves.. They formed to rate content and put descriptions on boxes for parents to read. In no way shape or form are their ratings GOVT enforced. They do not get punished when violent games get sold to minors, rightfully so. It isn't their fault. They just write the ratings. It's the bad store policies that let the violent games get in the kids hands. Some people become paranoid over this and then start to blame  the industry, thinking it's some grand conspiracy.... It's not...

Due to that misconception which is spread like wildfire, and another one that says MPAA ratings are also GOVT enforced, you get people who complain when they hear about violent games being sold to kids, and they think, that the games are marketed to kids. It isn't so. The demographic on violent games is 20+ year olds. Not 10, not preteens, not 9 year olds, not toddlers, none of that.  A study by the ESA found that the average age of gamers is 34! So that debunks that part...
Just thought I would like to comment on this.